Philosophy -


Our Business Philosophy

“Tell me, and I will forget.
Show me, and I may remember.
Involve me, and I will understand.” – Confucius

For our team building, leadership and management development programmes the “Involve me and I will understand‘ principle is the one we follow. All our courses are designed to offer hands-on experience by doing and not just listening, using a metaphoric approach to explore particular aspects of team building and management training.

Call of the Wild’s objective is to create powerful learning experiences to bridge the gap between high potential and high performance for your teams and individuals. We seek to unlock that latent potential to allow people to achieve and sustain high performance.

Our Approach

We adopt a holistic approach that balances physical, intellectual and emotional aspects of personal development. This is characterised by the use of a wide variety of physical, creative, intellectual and reflective activities. This holistic approach allows us to offer inclusive programmes so everyone gets involved and no individual is excluded.

Experiential Learning

The Call of the Wild approach to all training and development has its origins in Kolb’s learning cycle. We believe that this action based approach, through experiential learning programmes, is the most productive in terms of retention of learning. Our programmes can contain a mix of classroom based sessions and outdoor practical based challenges to develop theory and highlight desired competencies such as communicating, motivation and empowering. Our programmes are designed so as to have relevance to the workplace with these key lessons being drawn out by skilful review, reflection and facilitation. From this review comes participant driven self-learning. The underlying objective is for this learning to be taken back to the workplace for a real return on your investment. All our programmes are research based and we always look for innovative approaches to course delivery.

Blended Learning

Call of the Wild is firmly committed to the concept of blended learning. We believe that this approach truly offers our clients the best of both worlds; we are currently delivering a graduate leadership development programme for Barclays Finance using this method, the programme consists of 6 main elements;

  1. Pre and post course visits
  2. Online development academy
  3. Experiential learning
  4. Team profiling
  5. Coaching
  6. Action Learning

Using this methodology means that time away from the business is reduced to a minimum, as delegates are able to work through a body of leadership and team theory, before the experiential phase. They are therefore are able to work with the facilitation team to maximise and consolidate any learning via group discussion, action learning sets and experiential learning.

Call of the Wild’s unique online development resource the Call of the Wild development academy is fundamental to our blended learning approach. This exciting new product sits alongside our core leadership and team development services and offers a blended learning solution, which aims to maximise the benefit of our programmes by supplementing our facilitator-led developmental inputs.

We encourage clients to think of the academy as a body of knowledge, a motivation to explore management, an advice and help centre, a monthly magazine, an intelligent dictionary, a reference tool, a set of challenging thoughts and ideas, a set of guided and unguided learning opportunities, a reward system, and a community for learning about management.

Blended learning is an attempt to combine the claimed strengths of e learning and the human facilitator and overcome the weaknesses of both.


We can accredit qualifications using our web enabled e-learning facility where you can obtain a Foundation Degree in Leadership from Staffordshire University. Alternatively as an ILM Accredited Centre we can design and deliver ILM level 3 to level 7 awards and certificates in leadership.

Delivering Outstanding Return on Investment

We believe that through cost effective management development training we can facilitate long lasting behavioural change in the workplace. This is the only way of delivering a measurable return on your investment. We can offer a number of tools and services to meet individual client needs. Your organisation wants the experience to deliver lasting results in the workplace not a temporary solution.

Collaborative Approach for Cutting Edge Programmes

We at Call of the Wild are always seeking new creative and innovative approaches to course design and delivery. To this end we look for opportunities for collaborative working with other thought leaders in the training and development sector.

One example of this is for five years Call of the Wild Limited has been working  with The Professional Development Centre in our joint development of leadership and management programmes. Part of the early work was to merge the use of the outdoors with an emphasis on reflective practice. This led our two leadership teams to explore the use of the environment to engage delegates in rich developmental places. The term, ‘Space, Place and Pace’ came from a series of thoughtful interventions using Call of the Wild’s deep appreciation of the natural world in and around the Brecon Beacons and the Professional Development Centre’s academic insights through wide ranging research studies and evaluation. Significant academic progress has been made by the two teams with academic workshops and papers being created about three distinct topics. Walking and leadership development, aesthetics and group understanding and the use of artifacts in the development on accelerated learning. 2014 is no exception and the facilitation teams of both organisations continue to create novel but effective approaches to leadership development with customers such as Falmouth University and Vine HR.

Presentations, this year, are planned with the University of the West of England, Vine HR and, with academic colleagues, at conferences held at the University of Reading and the University of Lancaster as well as a University-led (Oxford Brookes’ University) evaluation of aesthetic approaches to leadership learning


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