Big Futures: Time to Invest in Apprenticeships

Time to Invest in Apprenticeships - Mark SoanesIn the dynamic landscape of today’s workforce, the importance of apprenticeships cannot be overstated. As the Director of Apprenticeship provider, Call of the Wild, I am passionate about the transformative power of apprenticeships, not just for the young workforce but for individuals of all ages and at various stages in their careers. Apprenticeships are not just an entry point into the professional world; they are a pathway to continuous development, making them one of the best investments for both employees and employers alike. The time to invest in apprenticeships is now.

At Call of the Wild, we firmly believe that apprenticeships are not exclusive to any particular age group. Whether you’re a fresh graduate eager to kickstart your career or an experienced professional looking for a change, apprenticeships offer a unique and effective way to develop new skills. This belief has been the driving force behind our commitment to providing apprenticeship opportunities for individuals of all ages in both England and Wales.

The mid-career stage is a crucial juncture for many professionals. It’s a time when the desire for growth and development often collides with the demands of an established career along side family and home commitments. Apprenticeships present a golden opportunity for individuals in this phase, allowing them to pivot, upskill, and develop themselves.

However, despite the evident benefits of apprenticeships, there has been a concerning trend of declining investment. The invaluable contribution of apprenticeships to the growth of a skilled workforce and the overall economy should not be underestimated. It is crucial for governments and stakeholders to recognise that investing in apprenticeships is an investment in the future prosperity of our nations.

One of the challenges we face is the prevailing misconception that apprenticeships are only for the young and inexperienced. This misunderstanding hampers the growth potential of apprenticeships and limits the possibilities for individuals seeking to advance their careers. Apprenticeships are not a one-size-fits-all solution; they are adaptable to various career stages and industries.

To address these challenges, it is essential for us all to come together and advocate for a broader understanding of apprenticeships. We must collectively emphasise that apprenticeships are a strategic tool for workforce development, applicable to individuals at every stage of their professional journey.

Call of the Wild is committed to leading the charge in redefining apprenticeships as a vehicle for big growth and investment in our future workforce. Our collaborative approach with other apprenticeship providers and our innovative programmes aim to inspire change and reshape the narrative around apprenticeships.

With so many other challenges to the workforce at the moment, the time to invest more in apprenticeships is now. By recognising the universal applicability of apprenticeships and working together to dispel misconceptions, we can unlock the full potential of our workforce and pave the way for sustained economic growth. Let’s embrace apprenticeships as a dynamic and inclusive solution for individuals seeking personal and professional development while contributing significantly to the success of their employers and the broader economy.

Find out more about Call of the Wild as an apprenticeship provider:

Our apprenticeships

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Call us: 01639 700 388


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Wendy Maslen – “It’s actually being knowledgeable about the right information for each student and every student needs a different approach.”

Rob Pickup – “It has allowed me to develop skills and knowledge in all things Career Guidance.”

Ebner Heatley – I get to create Apprenticeship opportunities and work with students who are considering Apprenticeships as their next step in their career.”

Natalia Jandrell – “I get the opportunity to immediately put into practice what I have learned.”

Amy Hunt – “I hoped to gain an insight into management theories and practice and to apply these within my role.