NPT College Group - Raising Commercial Awareness
Commercial Awareness

NPTC Group – Commercial Awareness

Key Data

Client: NPT College Group
Focus: Raising Commercial Awareness
Objectives: Cultural and operational shift towards improved commercial awareness
Delegate Number: 12
Venue: Mid Wales


The Building Engineering Service School at the College are always looking at ways to increase the breadth of its customer base. This means  adopting a more customer focused and responsive approach to winning business. The  Head of School felt the team would benefit from  having a more aligned and positive approach to commercial thinking.

This training programme was therefore devised to help make this cultural and operational shift to commercial thought, to help frame the transformation as a positive change and to give voice to the team members on how they saw the department developing.
This training was designed to be inclusive and practical. All participants left the training with personal goals and with shared actions across the whole group, as well as a strong understanding of why these actions had been chosen and what these improvements would look like when actioned correctly.


✓ Help to develop a commercial mind set.
✓ Balance the delivery of learning with an income focus.
✓ Enable the team to highlight the positives of a commercial model.
✓ Consider a customer’s view of the offer.
✓ Create a personal and team action plan to move to a more commercial set up.


Pre- Work

Each member of the team was asked to reflect and make notes on specific questions relating to their experience and understanding .

The Training Day

Experiential 1 day programme focussed on the customer journey, process vs culture, analysing customer type and groups, branding and service, using practical activities throughout.

Follow Up On Learning

Meeting to discuss progress and embedding of learning into practice and to review the agreed action plan.


I got Call of the Wild in to re-energise my staff and focus them on their commercial responsibilities going forward for my department and my college. They put up with quite a lot of indecision on my part and some very direct requests, but worked out just what I was after.

The trainer, Roger they provided was excellent. He was relaxed and genuine. The atmosphere in the training room, although a little tense to start with, soon become very engaging and interactive. Everyone came out with actions to do and feeling good about themselves and their future work.

The follow-up meeting 6 weeks later was largely driven by the actions we all wanted to achieve in the first 6 weeks after the training session. When we looked back we had all not only completed our actions but in many cases exceeded them.
Peter Snowball – NPTC Group of Colleges
Head of Building Engineering Services