Samantha Grocock

Sam has 15 years experience working with organisations helping them to optimise their work-based learning and development programmes. More specifically, in the last 8 years, Sam has worked within apprenticeship provision working across all types of organisations and sectors. Her key objectives have been to support business communities in developing career pathways with apprenticeships, navigate funding and ensuring that apprenticeship journeys meet employee/learner expectations and achieve the organisational business objectives around people and team development..

Outside of the world of apprenticeships Sam is involved within her local community supporting local charities, enjoys being outdoors – dog walking, paddle boarding, and quad biking.

As Partnership Manager Sam brings her extensive experience to understand the needs and requirements of your organisation and establish a strong training partnership between our organisations.

Ed Hill

Ed supports the delivery of our programmes. A keen outdoor enthusiast with extensive experience of leading groups in the mountains, caving and climbing. An energetic and enthusiastic member of the team who is always there to help to ensure everyone gets the most out of their experience with Call of the Wild.

Ed is also a qualified first aid trainer.

Sue O’Sullivan

With Sue’s excellent organisational skills and attention to detail you can be rest assured that your programme will run smoothly. Once you’ve agreed the content Sue will take over and oversee all the arrangements for you. So there’s no need for you to worry about the joining instructions, accommodation, catering, logistics and all the things that can sometimes be overlooked. Sue’s thorough approach ensures everything is planned in advance and the programmes run smoothly.

Mark Soanes

Since 1998 Call of the Wild has helped a wide range of clients, from diverse industries, to develop their leaders and the teams they lead.

Call of the Wild is an independently-owned, limited company set up by  friends who have grown up together and share a passion for experiential learning and development. They are local lads who have known each other since school. Having studied at University, they  returned to their home town to develop a business which encompassed their interests.

Now many years on Call of the Wild has grown into a business that employs over 30 people, owns a 70 acre residential training centre and accommodation with a cafe/bar. These all contribute greatly to the local economy.

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Anne Tanner

Anne has over 20 years’ experience and a successful track record  delivering training courses, undertaking assessments, giving career advice and support to both learners and employers alike. She has been involved with quality aspects of delivery including Internal Verification, observations of delivery including graded Ofsted inspections, auditing of files and coordinating the delivery of apprenticeships and classroom programmes.

As a result of this experience combined with her supportive and caring approach Anne has much success delivering advice and guidance and career guidance qualifications. This has led to Anne being  commended by awarding bodies such as OCR for the consistent quality of the programme delivery and outstanding results obtained. This is not just for individual learners but for organisations particularly with scoring for the Gatsby benchmark.

Anne gained her Cert Ed which has  enabled her to work on projects involving the delivery of Basic Skills and Life Skills  covering topics such as confidence building, self-esteem, prevention of bullying, discrimination, communication, motivation, personal and social development, career advice and guidance.

Anne has a particular interest in working with NEET’s on  exclusion and employability programmes where she can utilise her expertise on employability and career advice. She also has extensive experience of supporting teaching and learning in school settings with a focus on career guidance.

Anne has specialised in embedding basic skills, functional skills and Key Skills into apprenticeship programmes and classroom programmes over a wide range of vocations to support assessors and trainers to ensure the success of learners. She delivered IAG  and supported with appropriate counselling and mentoring.

Anne has worked with learners from many different settings including local authorities such as Kent County Council, London Borough of Camden, East Sussex Careers Hub, various schools and colleges across the UK, the Poppy Factory and Seetec to list just a few examples.

Geraint Lewis

Geraint is the founder and Managing Director of Call of the Wild. His role involves business development and client liaison.

Call of the Wild was created as an independently-owned, limited company in 1998.  Having studied at UCL, Geraint  returned to his home town to develop a business which encompassed his interests.  Now many years on Call of the Wild has grown into a business that employs over 30 people, owns a 70 acre residential training centre and accommodation with cafe/bar.

These all contribute greatly to the local economy. The community within which we work is very important to us and we take our corporate social responsibility responsibilities seriously.

Mike Heath

Mike Heath has a vast amount of experience planning and delivering vocational personal development programmes. His areas of expertise lie in developing key skills such as communication, team work, motivation, building self-esteem and self confidence. This real world experience and knowledge allows for insightful faciliatation for a real return on your training and development investment.

Mike’s background in team development and dynamics stems from his background at the highest level of sport. He was coach at Swansea RFC and Llanelli RFC.  Mike is also a former player himself having played for Neath, Swansea and Leicester.

Mike is also a keen outdoor enthusiast. For 14 years he was Secretary of the International Gundog Society. He is a successful gundog trainer in his own right having represented Wales on ten occasions in international gundog trials.

Mike is a Mountain Leader and also plays off 2 in golf. He ‘s happy to give lessons to us hackers.

Tony Faulkner

Tony Faulkner has been working in the area of performance psychology and coaching in the English Premier League for the past 17 years. He has researched and developed a working model to profile and develop the psychological, emotional and social traits required to maximize performance. The profile creates a tangible analysis of the players so we are then able to devise our ‘player specific development programmes (P.S.D.P).

The profile model is used to aid recruitment and train the brain. Tony is engaged in a PhD research project designing intentional training programmes for football players that develop the psychological characteristics of excellence and is transferable to the business environment.


Director of Provelop at Provelop Your Game

September 2008 – Present

Performance and Development Manager at Manchester City Football Club

June 2010 – October 2012

Head of Performance and Medical BRFC Academy at Blackburn Rovers FC

December 1999 – August 2009

Business Development Manager for Euroupe at Winning Ent Ltd

January 2004 – July 2007

Performance Coach Manchester City FC at Manchester City Football Club

May 1992 – December 1999 (7 years 8 months)

Professional Footballer at Bristol City Football Club

May 1989 – May 1993 (4 years 1 month)

Skills & Expertise

  • Neuroscience of Performance
  • Behavioral Neuroscience
  • People Development
  • Vision Development

Tori James

Tori James, at the age of 25, became the youngest British women (at that time) and the first Welsh woman to climb to the summit of Mount Everest.

She grew up on a farm in Pembrokeshire (West Wales) where she claims to have gathered much of her toughness for venturing outside in all weather. After gaining a degree in Geography from Royal Holloway University, Tori spent three years working for the British Exploring which is based at the Royal Geographical Society (RGS) in London.

In May 2005 The Pink Lady PoleCats became the first ever all-female team to complete The Polar Challenge, a gruelling 360 mile race to the Magnetic North Pole. In 2010 Tori cycled the length of New Zealand, a total of 2,400km, unsupported from north to south.

In June 2014 Tori was part of the Beeline Britain team who became the first to travel in a straight line from Land’s End to John O’Groats in aid of BLESMA (the British Limbless Ex-Servicemen’s Association). Their 1,100km journey involved sea kayaking, road cycling, mountain biking and hiking. The team set a record for the longest open sea kayak crossing in UK waters kayaking non-stop for 200km from Land’s End to Pembrokeshire.

In November 2014 Tori was awarded a ‘Points of Light’ Award by the Prime Minister in recognition of outstanding volunteering over the last 10 years.

She is a motivational speaker and consultant delivering leadership training, team and youth development projects. Tori is an ambassador for the Duke of Edinburgh’s Award in Wales, Girl Guiding UK and the Visit Wales Year of Adventure 2016.

Phil Davies

Phil is best known as one of Wales’ most capped rugby union forwards. He had a 14 year playing career, he was selected for the British Lions, captained  Wales, gaining 46 caps and played over 350 games for Llanelli. After his playing career Phil started his second career in professional Rugby Union as a coach and Director of Rugby. He has been coach with the Llanelli Scarlets, Cardiff Blues, Welsh Rugby Union Development Squads and is currently coach of Namibia.

An experienced and respected Director of Rugby with a proven track record of nurturing talent, delivering on objectives and making hard decisions in a pressurised environment.

Transfer of Knowledge From A Sporting Arena to a Business Arena

Phil’s real experience of people development, leadership coaching and team performance in a high pressured environment has powerful lessons for business leaders.  With Phil’s amiable charismatic style he is able to convey the lessons learnt during his exceptional sporting career and skilfully communicate how these can be transferred to a business environment.

He specialises in the areas of leadership coaching and team performance looking at aspects such as team dynamics, team people and team skills. He has worked with a wide range of clients from SME’s to multi-nationals. Companies worked with include Alstom and Exxon Mobil where he focused on leadership communication skills, effective leadership coaching and team dynamics.

John Neil

John Neal is a psycho-physiologist specialising in exercise physiology and sports psychology working throughout the UK, Europe, US and Australia. John is a faculty member at Ashridge Management College where he presents upon motivation, corporate wellness, coaching, lifestyle planning, team development, and personal performance.

John is also a consultant at Henley Management College and London Business School. He currently operates seven corporate fitness facilities, including Lord’s Cricket Ground and Ashridge. These are innovative facilities where the design of the facility and the unique DYNAMIC7S Personal Fitness System combine to create a motivational training environment for the mind, body and spirit.

John was Fitness Director to Middlesex CCC for nine years, Director of The Middlesex Academy and advisor to the England & West Indies Cricket Boards the M.C.C, I.C.C and H.M.C. John works with a number of organisations and companies in the public and private arena on a consultancy basis in the areas of personal and team performance through the medium of Experiential Coaching.

Experiential Coaching

Experiential Coaching was designed by John and two colleagues at Ashridge to actively promote the art of development coaching and the parallels between sports coaching and business coaching – combining the passion of sport and the theory of business. John has written for the BBC and is the author of two books in the field of personal performance. He is a regular media contributor upon the topics of motivation, coaching and personal performance.

Due to John’s reputation and experience he worked with the Welsh Rugby Union Squad in their preparation for the 2007 Rugby World Cup.

Dr. Arthur Turner

Significant Recent Successes

• Evaluation and feedback for the Leadership for Collaboration Post-Graduate Certificate – Social Services Improvement Agency 2006 -2010 (on-going)
• Establishment, with colleagues, of a working online management training tutorial system and the development of bespoke management and leadership e-training and provision of qualifications
• Four complex independent investigations (2008 – 2009) with the City of Newport and a series of care reports for Cartwright Black solicitors in Cardiff
• Co-Design and delivery of a participation and co-production programme for Learning Disabilities Directorate
• Design and development, with a colleague, of a Sabbatical Officers’ development programme 2009-2010
• Associate Consultant of Bristol Business School, University of the West of England (by tender)
• Development and delivery of a programme for Corporate Social Responsibility
• Project manager for the planning of a Pan-Wales (Cymru) leadership development programme for the principality’s social services
• Active member of the award winning (Public Service People Management Awards) University of Bath providing facilitated appreciative enquiry
• Co-author of Public Services Management Wales booklet: “Learning from each other” published for the PSMW “Expo” event 29th & 30th January 2008
• Registered consultant for Public Services Management Wales


Management Qualifications
• 2009 – Level 7 Diploma for Executive Coaches and Leadership Mentors (The Institute of Leadership and Management)
• 2009 – Mentoring (N.V.Q. Level 2) for children and young people. Menfa, Cardiff
• 2008 – City and Guilds Graduateship Award in Management (GCGI)
• 1992 – Diploma of the Institute of Health Services Management (Dip. I.H.S.M.)
• 1991 – Diploma in Management Studies (Health) University of Glamorgan (D.M.S.)

Academic Degrees

• 1997 – MSc in Healthcare Management, University of Glamorgan (M.Sc.)
• 1986 – BA Open University (B.A.)

Professional Qualifications

• 2002 – External Verifier for Management NVQs and Vocational Qualifications Institute of Leadership and Management D35
• 2001 – National Vocational Qualification Assessor. Institute for Supervision and Management D32 & D33
• 1991 – Completed the third specialist certificate to qualify for the Certificate of Professional Practice (Certificates are: Teaching and Assessing in Clinical Practice, Care of the Older Person and Continence promotion)
• 1983 – Certificate of District Nursing No. 30164
• 1978 – Registered General Nurse No. 0545206
Membership of Professional Bodies
• 2009 – 2010 Member of the British Academy of Management
• 2002-2010 – Fellow of Institute for Leadership and Management (FinstLM)
• 1999-2002 – Membership of the Institute of Supervision and Management (MISM)
• 1978-1990 / 1996-2010 – Member of the Royal College of Nursing
• 1991-2008 – Member of the Institute of Healthcare Management (MIHM)

Jennie Richards

Jennie is an experienced, high performance ex- Human Resources and Organisation Development Director with sound abilities across the HR and OD agenda and a reputation for building and maintaining collaborative relationships with all stakeholders. She has achieved continuous improvements in both the public and private sector, driving organisation and staff performance whilst implementing cost efficiencies.

She has significant experience in HR &OD Strategy– in formulating and driving organisational change and restructuring; as well as developing HR plans to meet organisational / business imperatives. Jennie has experience in multi-sector HR, in recruitment and selection, performance management, organisational design, training design and delivery, employee relations, TUPE, managing people information, talent management reward and benefits. She regularly Influences, negotiates with and advises managers on HR matters in a target driven environment; effective negotiation with trade union and employee representatives on local and national levels. She is well versed in Employment Law and is up-to-date in employment legislation and its application


She has worked in the Hospitality Industry, Cosmetics Industry, and Education sector across the UK and in the investment arm of the Welsh Government.

She holds a BSc and an MSc and is a member of the CIPD.

Nick Arding, OBE

Lieutenant Colonel Nick Arding joined the Royal Marines in 1979, and in 1982 graduated from Lancaster University having read Physics on a University Cadetship. In 1983 he was appointed to 42 Commando Royal Marines as a troop commander when he completed his first operational tour in South Armagh.

Nick served as the Physical Training and Sports Officer at Britannia Royal Naval College until 1988 after which he spent 8 months instructing skiing and mountaineering at the Army Mountain Training Centre in Germany. 1990 saw his appointment to the British Mountain Training Centre Norway as the Chief Instructor, after which he spent two and a half years at CTCRM as the Inspector of Physical Training. During this time he deployed on an operational tour to Bosnia as part of the Commander United Kingdom Task Group (COMUKTG) staff.

In 1995 having graduated with a BA in Defence Studies, Nick was appointed back to the staff of COMUKTG. Promotion followed in 1998 and he was to return to 42 Commando Royal Marines for a third time as Support Company Commander. He was then appointed to HMS FEARLESS where he spent two years as the Amphibious Operations Officer,  before taking up the appointment of Regimental 2ic at the Commando Logistics Regiment Royal Marines in 2001.


After an operational deployment to Afghanistan in 2002 he then led the Royal Navy Everest West Ridge 2003 Expedition and as a result of which he was awarded the Royal Humane Society Bronze Medal. Between June 2003 and July 2005 he was the Commanding Officer at CTCRM. He was awarded the OBE in 2005. In September 2005 Nick took up a new career as a Teacher of Science in Ashburton, Devon.


Nick has been a keen mountaineer for the past 28 years, having climbed throughout the UK and Europe and further afield. In 1992 he was the 2ic of the British Annapurna IV Expedition and led his own team to Mt McKinlay in 1994 when he summited via the West Buttress. He gained his Mountaineering Instructor Certificate in 1993.

Nick can transfer his inspirational experiences and the powerful lessons learned from leading teams in extreme situations to the business world for organisations and individuals to maximise the return they get from training and development. Nick has the great ability of communicating his knowledge of leadership theory and its practical application in real world pressure situations such that it is relevant to the client experience of their own workplace.

Alan Chambers, MBE

Alan is one of the UK’s top motivational speakers and facilitators. Polar Explorer, ex-marine  Alan is an inspiration to our clients on all programmes.


Alan  participated in the planning and execution of the first successful winter crossing of Iceland. Attempted six times previously by various nationalities the island of Iceland was deemed uncrossable. Dragging sledges each weighing 240 pound, the four-man team skied in arctic blizzard conditions for 47 days over 500 miles.

Alan Chambers at the North Pole

Alan planned, prepared and led the first successful British unsupported walk to the Geographical North Pole from Canada.  Faced with near starvation and dwindling fuel supply the team covered 500 miles against the worst polar weather in twenty years. Even though two team members fell through the ice and went blind due to a three week blizzard, they managed to raise the Union Flag on top of the world at 23:16hrs 16th May 2000.

Alan was awarded the MBE in  2000  for determination and strong leadership in such harsh conditions.

Facilitator and Motivational Speaker

Alan has translated his inspirational experiences into workshops and facilitation techniques. The main area of speciality, whilst talking about his experiences, is inspirational leadership and team building. Leading his team to the North Pole in such extreme conditions accentuates many areas of teamwork, leadership, self-discipline, mental focus and motivation.

Influencer and Adviser

Alan is an Honorary Director of the Johnnie Walker Fund, a panel of experienced businessmen and adventurers, who sponsor global expeditions emphasising key values such as leadership and personal progress. He also advises on Cold Climate Expeditions.


He has since taken groups of internationally known business leaders across 60 miles of Arctic ice to reach the Geographic North Pole.


“Alan’s amazing story highlighting the remarkable focus & leadership he had around the North Pole trip truly inspired the team in their preparation for the Rugby World Cup 2003.” – Martin Johnson (Captain, 2003 Winning England Rugby World Cup team)

“Alan’s leadership skills borne out through his determination mixed with his consideration of the needs of others gave us all much to think about. His effort in achieving a task that many people could not even begin to consider is truly inspiring” – Martin Hegarty – Training Manager, British Petroleum (BP)

“Inspirational – He’s a genuine hero.” – Charles Dunstone – Founder & Chairman of Carphone Warehouse

“Alan Chambers gave us an hours presentation on how he got through an unsupported walk to the North Pole – an amazing journey of endurance, skill & strength. There were parallels to be shared and he told us there would be blips and setbacks along our route. After the first test I remembered what he had said” – Michael Vaughan England Ashes Captain

Alan’s direct and inspirational style and his insights into leadership and team performance are truly remarkable, why not contact us and see what he can do for your team.

James Martin

An experienced practitioner with a particular expertise in facilitating outdoor based programmes and activities. James is a qualified mountain leader, caver and climber. Knowledegable, enthusiastic and always helpful. James has experience of working with a range of client groups across the UK.

Connie Bates

Our magician in the kitchen  is Connie, who together with her team deliver some outstanding food for our clients. Famous for her singing whilst she works and insisting on Christmas starting at the end of October so the decorations can go up!

Alan Lewis

Our handy man Alan ensures all our buildings are in a suitable condition to accommodate our clients.

Jo Stanton

The paperwork, the paperwork  – yes someone has to do it and that very organised person is Jo. She supports the account managers and you might even be lucky enough to speak with her on the phone.

Peter O’Sullivan

Peter deals with any financial matters relating to your course or programme. So from initial invoicing through to payments Peter is the person to speak to.