Mark Soanes - Call of the Wild

Mark Soanes

Director

Since 1998 Call of the Wild has helped a wide range of clients, from diverse industries, to develop their leaders and the teams they lead.

Call of the Wild is an independently-owned, limited company set up by  friends who have grown up together and share a passion for experiential learning and development. They are local lads who have known each other since school. Having studied at University, they  returned to their home town to develop a business which encompassed their interests.

Now many years on Call of the Wild has grown into a business that employs over 30 people, owns a 70 acre residential training centre and accommodation with a cafe/bar. These all contribute greatly to the local economy.

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"This was a powerful opportunity to bring our team together in a meaningful and memorable way. Our group, made up of colleagues from across the UK, infrequently gets time together outside of a meeting room or Teams call. From the start, Call of the Wild created a space that allowed us to build trust and open up genuine channels of communication. The morning session challenged us to think differently in how we rely on one another, and the afternoon walk to the breathtaking Henryd Falls was a true highlight — combining reflection, connection, and the sheer beauty of the Bannau Brycheiniog. It was an experience that will stay with us far beyond the day itself."

Matt Blake, VP of Strategic Planning at LexisNexis Risk Solutions, June 2025
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