In February 2010 Call of the Wild Ltd were chosen by a judging panel including Deborah Meaden and other leading entrepreneurs such as Bebo Founder Michael Birch as a winner of Smarta.com’s inaugural ‘Smarta 100’. Not only did Call of the Wild make the Top 100 Small Companies in the UK it was also voted in the Top 5 for its Business Ethics.At the presentation evening for the 100 companies in London in May 2010, in addition to the above, Call of the Wild were picked out for a special commendation by the sponsors. This meant we were in the top 4 of the SMARTA 100 companies in the UK. The judges were particularly impressed by our community focused approach to business and our corporate social responsibility.