What would you do if you were 10% more confident today than you were yesterday?
That question, posed by our senior leadership coach Lynda Campbell in Call of the Wild’s webinar Rewriting the Rules – Breaking Free from Silent Confidence Killers, captures a truth that many of us recognise: women in leadership confidence often has less to do with ability and more to do with permission.
What is the confidence gap in women’s leadership?
The confidence gap refers to the difference between how capable women actually are and how confident they feel about those abilities. Research shows that men typically apply for a job when they meet around 60% of the criteria, while women often wait until they meet 100%. It’s not about competence…it’s about conditioning.
From an early age, many women are encouraged to be compliant and cautious, while men are praised for effort and assertiveness. These subtle patterns shape how we take risks and see ourselves as leaders.
Why confidence matters more than capability
Confidence is not a personality trait; it’s a practise. Every time you step outside your comfort zone, ask a question in a meeting, or volunteer for something new, you strengthen your confidence muscle. Neuroscience shows that confidence can be learned and reinforced through small, consistent actions.
When women in leadership practice confidence, they become more visible, take strategic risks, and lead with authenticity. Success in leadership is as much about belief and behaviour as it is about skill.
Redefining leadership for modern times
The world of work is changing fast; multi-generational teams, hybrid environments, and rapid digital transformation all demand a different kind of leader. Modern leadership is no longer about hierarchy or authority; it’s about empathy, inclusion, and psychological safety.
Leaders like Jacinda Ardern and Chanel’s CEO Leena Nair have redefined what strength looks like, combining courage with compassion, clarity with care. Their examples show that kindness and decisiveness can coexist powerfully in leadership.
Building confidence through connection
Our Women in Leadership programme helps women strengthen confidence through practice, not perfection. It’s a supportive and practical space to explore your authentic leadership style, build visibility, and connect with others navigating similar challenges.
Because leadership isn’t about becoming someone else, it’s about becoming more of you.
Don’t wait until you’re 100% ready, get in touch and start leading now, as you.
Call us: 01639 700 388
Email us: info@callofthewild.co.uk