Ben Cottam on Purpose & Public Voice | Walking the Talk | Leadership Podcast

In this episode of Walking the Talk, our host Robert Lloyd Griffiths interviews Ben Cottam, former Head of Wales at the Federation of Small Businesses (FSB). Ben shares candid insights into authentic leadership in Wales today. Recorded on a walk through the breathtaking Bannau Brycheiniog, he reflects on over a decade spent championing small businesses and public service.
This conversation explores the challenges of authentic leadership in Wales, especially during times of crisis including the COVID-19 pandemic. Ben discusses the importance of purpose-led leadership, building trust with stakeholders, and the quiet strength of leading with empathy and integrity. Now taking up a new role at the Canal & River Trust, Ben also opens up about personal change, career transitions, and how leaders can better show up for their communities.
Whether you’re a business owner, policy influencer, or developing your leadership style, this episode is packed with real-world reflections and timeless lessons on purpose, impact and resilience.
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